How We Pivoted and Pivoted and Pivoted Our WordPress SaaS

If you saw the headline on this post and kept reading, you probably like stories about business challenges.

Good, because this story is about about business challenges.

I’m Steve and my partner here at Logtivity is Ralph. And this is the tale of the challenges we faced in 2022.

We’ll tell you about how we pivoted and pivoted and pivoted our WordPress SaaS in 2022, trying to find the right approach.

This story is also about how the kindness of some customers can make all the difference.

Here’s the story of three big pivots we made to Logtivity in 2022.

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Logtivity 2.0 Arrives With Hosted Error Logs

Here at Logtivity we solve problems faced by WordPress agencies and anyone who is in charge of lots of WordPress sites.

One problem that agencies kept talking about was error logs: they all agree that hosting companies have terrible error reporting. When something goes wrong with a site, it’s really difficult to track down the problem using the hosting company’s tools.

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Logtivity Supports the Code Snippets Plugin

Code Snippets is a popular plugin that is used by a lot of WordPress agencies.

The major advantage of the Code Snippets plugin is that it provides a simple way to run code snippets on your site. Normally you have to add these snippets to your theme’s functions.php file.

The Code Snippets plugin provides a user interface for managing snippets. Snippets can be activated and deactivated, plus you can add extra details such as name, description, and tags. It’s also simple to import and export the snippets so you can re-use your code on different sites.

Because the Code Snippets plugin is a crucial tool for many WordPress agencies, we’ve added support for the plugin. Any changes to your snippets will be stored in your site’s activity log.

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How to Find Frequent Logs In Logtivity

We had a request earlier this month from a Logtivity user with dozens of sites.

This user wanted to know which plugins and actions were recording the most logs on their sites. So we’ve added a “Most frequent logs” feature. You can find this by going to “Team Settings” then “Global Plugin Settings” in your Logtivity admin.

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Logtivity Notifications Now Provide Much More Information


A few weeks ago, we discovered that Logtivity was recording all the activity on a WordPress site during a successful hack.

Have you ever had your site hacked? It’s a scary experience because you don’t know what the hacker has done. Fortunately, our customer was able to feel better because Logtivity gave them a 100% secure record of everything the hacker did.

After this incident, we started to brainstorm about the future. Could Logtivity let customers know what was happening while the attack was happening? The answer is, “Yes, if we improve Logtivity notifications”.

So we’ve been working hard to upgrade the notifications you get for key events. You can now get a lot more useful details inside your Logtivity notifications. Logtivity is perfectly placed to report on security incidents like this and also on more day-to-day activity.

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Logtivity Notifications Are Now Much Easier to Use

Here at Logtivity we’re building a WordPress activity log with a difference. Yes, you can monitor every important event on your site, but you can also use that data in three helpful ways:

  1. Charts: Display your activity data with beautiful charts.
  2. Exports: Search and export the data, even if it has millions of database rows.
  3. Notifications: Send alert notifications to your email or Slack channels.

Over the last few weeks, we’ve been working on improvements to all three areas:

  1. Charts: Logtivity charts now have advanced date ranges.
  2. Exports: You can now export millions and millions of log entries.
  3. Notifications: Read on to find out more! We’ve just released an update for alert notifications.

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Logitivity is Featured on WPTavern

Last week, Logtivity made a significant debut in the WordPress community: our little start-up was featured on WPTavern.

Ralph, who is my business partner on Logtivity, and has been working on this platform for around 3 years now. But being featured on the Tavern is often the first time that the WordPress community learns about a new project.

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